Most of you have heard through one means or another that later tonight the whole world will literally be celebrating and taking part in Earth Hour. And when I mean literally I mean 125 countries and territories. Talk about a great and powerful initiative. People from all over the world will be coming together in a unified event to take a proactive step in tackling climate change and helping better our environment. But that isn’t the only global initiative taking place tonight.
On the other side of the spectrum, something called the Human Achievement Hour, or more popularly known as Edison Hour, will be taking place at the exact same moment. Pioneered by the Competitive Enterprise Institute or CEI, Edison Hour reflects the accomplishments of Thomas Edison and all other great things we as humans have been able to accomplish. Where Earth Hour will be turning off the lights, Edison Hour will be keeping them all on, as many as they possibly can.
So, Earth Hour or Edison Hour, which one are you?
And I already know what some of you are thinking. You’ll be an Earth Hour supporter and you’ll think how utterly ridiculous Edison Hour is or you’ll be the opposite. Maybe you really don’t care about either. Well the reality of the situation is we support one as much as we support the other. Earth Hour will really only last for one hour at best but we’ll be keeping on the lights every other hour of the year, all 365 days (minus the one hour of course).
The question really is whether or not you as the consumer are willingly to support change. By change, I mean consuming in a way that’s more environment friendly. I know having “consume” and “environment friendly” seems like a contradicting statement but it really isn’t. We as people will always consume, that’s just how it is. And if we will be consuming, all 6 billion of us, why not try and make the same product a little better for the world we live in and better for us.
The real issue of change is what does this change mean for business and what will it bring to the consumer. Of course, there have been steps taken by business to appeal to this consumer want with products like concentrated Tide and Cheer, the introduction of ebooks and hybrid cars, and although the idea of having products that are more environment friendly seems to slowly be taking place, it cannot be denied that it’s not happening or that its not being wanted. But rather than choosing to be part of just Earth Hour or Edison Hour, it kind of makes sense to take the best of both.
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