Hi, it’s Josip

Ideas exist in everything we are. How we act, converse and think is all-characteristic to a set of ideas. Whether they are by our own creation or whether they’ve been introduced to us, they utterly represent all that we are and how we tend to go on about things throughout life. Merriam-Webster’s Online Dictionary defines an idea as “a formulated thought or opinion; a plan for action; a standard of perfection.” They are different, creative and powerful.

“If at first, the idea is not absurd, then there is no hope for it.” – Albert Einstein

Albert Einstein was a man of ideas, extraordinary ideas. It’s impossible to say how great an idea might be or even if the world is ready for it until you try it out. So I’m trying it out. it’s Josip not joseph.com (the actual web address being itsjosipnotjoseph.com) is my take on ideas, marketing and the way we go about combining the two. Oh and I love a good conversation, about anything really. Having conversations is more important than anyone would think. And I know what you’re thinking, what’s the idea behind the name. Its quite simply actually, Josip is my name and Joseph is not. Although they both literally represent the same name (Josip given to me based on my Croatian heritage as opposed to the traditional and common spelling of Joseph), Josip is the name I go by and yet people still call me Joseph though the two are pronounced different. And women predominately call me by Josip. And Italians always think I’ve misspelled my name.

And I really don’t have a problem with any of it. Its different, unique and great. What I’m looking for is why men call me Joseph or even more so, Joe (or what I creatively like to adapt to as Jo) and why people would think the name I’ve been writing down my entire life would be misspelled. it’s Josip not joseph.com is not about explaining and examining the trends around my name (which would definitely be interesting by the way), its about why A and not B; why B and not C; why C and not A; why AC and not AB.

Ideas inspire questions. Marketers inspire answers. Grab a drink and let’s talk.

Welcome to it’s Josip not joseph.com and thank you for visiting.

“If at first, the idea is not absurd, then there is no hope for it.”