For all the negative acclaim Millennials receive, I may be pretentiously adding another “negative” characteristic to the list. To think that the Millennials are dictating technology as opposed to technology dictating our lives is absurd and crazy. Isn’t it? Well not really, at least from a Millennial’s point-of-view. Nor are these projected “negatives” really that negative from our point-of-view either.
The Cause
Over the last few days, I experienced a series of revelations. Well, actually two revelations. The first, was the result of a friend’s birthday. And the second, was the result of my broken BlackBerry and my ability to semi-use it. The combination of the two inspired the words below.
To follow the order of things, let’s begin with the birthday. Like many celebrations, we hit the city. And after reaching our destination and after we all got acquainted with each other, I slowly began to observe and realise that what seemed to be so obviously apparent, wasn’t really that obvious at all.
In a location full of seemingly single individuals, with the alcohol flowing, the music pumping, the sense of promiscuity raising, the pheromones stimulating, the primal urges growing and yet, to see an extraordinary amount of people on their [smart] phones wasn’t just shocking, it was absolutely amazing to see.
And this has hardly been the first instance I’ve seen of this. Slowly as the days go by, you realise how many people use their phones while being amongst those they’re connected to, while having coffee, a beer or simply hanging out. Whether it is a matter of needing attention, giving attention, haste, instant ability, time management, multi-tasking, the idea of “now” and many other inclinations, the Millennials and technology are building a self-perpetuating cycle.
The beautiful thing here is how gracefully my second revelation ties into the story. In the same period over the last few days, I’ve lost the ability to use the track ball on my BlackBerry. And until the situation betters itself and though I still have limited abilities to contact people, I’ve felt lost. The passing days seem like a blur. No email access. No Facebook and Twitter access, etc. Again, I was absolutely amazed and perplexed that even though I have a fully functioning laptop I’m [always] on, losing the functionality of my BB was interesting to say the least.
Though my words seem more dramatic then I intend them to be and though different people will build different perceptions from my words, it can’t be denied that the Millennials are living a significantly different and technologically based life compared to those older than them.
The Effect
Can you really blame them though? Growing up, we’ve been immersed into rapidly expanding technologies. Where once product lifecycles existed for years in previous generations, the world of today hardly has them exist for a year. It took three decades to reinvent the television set. And since, televisions have been reinvented almost yearly.
The same can be said for many technological areas. From the leaps mobile devices have taken in the last few years to the advances of the web with social media and networking sites, the last 5 years have been nothing short of stellar innovation. But where does that leave us now? Where does that leave the Millennials? Where does that leave technology?
As our ambitions towards technology continue you to grow, our demands and wants for technology grow as well. It’s no wonder that many Millennials face problems with internet literacy. Everywhere we look, we’re told to head to the web. At some point in time, our mental capabilities have understood the words on the web might not be the truth, accurate or real. But why lead us to these lies then? If enough people read something and if enough people accepted it, isn’t it true, accurate and real? Or is it just great SEO at work.
The internet has also groomed the Millennials into a constant need for now, immediate and instantaneous thinking. Last week I read – and I can’t find the article itself – that 74% of consumers believe they should be responded to within 24 hours via social media for their questions, comments or concerms. Not only do Millennials expect an immediate response, this same mentality has been extended to many aspects of life.
It’s no wonder why when people are in social settings they’re concerned about checking their phones. They had that thought now. They want to have that conversation now. They want to see that now. How different everything was only 5 years ago when people didn’t want to pay for messaging and didn’t have access to online abilities. We all waited to meet up with each other. We all waited to get home to see what happened online. Waiting no longer exists. If it was up to us, we would’ve done it yesterday if we could. Even “now” is starting to feel slow.
And this is where it gets interesting. Millennials and all of us in fact have come to a point where expecting “now” is the bare minimum. All communication has to be as quick as a text. All information has to be available at a moments notice. Does this create problems? Of course it does. Not only does it change the way we mentally process everything, it creates a constant need for everything. Amongst many other issues.
From a consumerism standpoint, it begins to create gaps amongst the people. With adoption cycles beginning to pattern more like waves than a nice curve, we now begin to see divides due to affordability, technological necessity and want, and capability. These gaps create problems simply because you can’t reach everyone anymore. This will be the very reason why brands and companies will spend more on marketing and advertising than ever before. And the very reason, they’ll have to severely rethink their strategies. With all that, everyone still wants the same abilities that we’ve all been promised by technology.
The Outcome
The technological innovation during the time of the Millennials has not only defined them but it is something the Millennials helped define. It’s the good old “chicken and egg” dilemma. Regardless of your choice in the dilemma, I believe we’re approaching a time where technology itself will reach a plateau, again. Although technology itself has been experiencing tremendous innovation and advancement, frankly, it has delivered to Millennials what they’ve expected years ago. The things we want always seem to come years later. There’s things I’ve thought of that are hardly imaginable in the coming years – but maybe that’s just me.
Our ability to think of new ideas and pull them to the centre will slow, simply as a result that we have used many of these outlier thoughts in hopes of bettering our situations quickly in recent times. The wants of Millennials can hardly be met by technology. The outcome of this will see the continuing boom in social media and smart phones. Until there finally is a bust in the next decade. We can’t all be expected to “like” the 1000s of brands that exist and buy a new smart phone every year. Just as similarly, you can’t all be expected to reach us through every means available. That would be impossible. We all use technology differently. And we all experience levels of technology differently.
Our ambitions have created a series of technological promises that are both right and wrong at times, while at the same time we’re still encouraged to use them. Equally, these promises have taken Millennial wants to new heights. With all this going on, what did you expect from us? To be delayed, unresponsive, unwanting and simply sit back? Of course we were going to us it. And of course it was going to effect the Millennials. We can’t imagine a life without any of it. Imagine being without your phone for the night or a few days? Was there ever such a time?
As innovation is continually exhausted, as greater amounts of outlier ideas are dragged to the centre, as wants for “now” even grow further, maybe it shouldn’t have been a question of whether if the Millennials will out-run technology. Maybe it should’ve been a matter of technology keeping up the Millennials.
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