7 Quick Ways To Think Like A Millennial

It’s always fascinating to watch companies, products and brands trying to target Millennials. Yes, we YouTube, Facebook, text, share and connect, but just because we do it shouldn’t suggest that if you do it we’ll necessarily tag along. Just like you shouldn’t assume that if we “like” a Facebook page, it gives you permission to go beyond that and clutter our news feeds. If we wanted all that clutter, we would’ve asked for it.

With all that being said, many miss the target when going after Millennials. Simply, it’s because they’re not talking, thinking or acting like Millennials. Here are 7 quick ways to get you thinking like a Millennial. I’ll admit, they’re a little broad. But be creative. Be open-minded.

If it’s slower than a text message, it’s too slow.
We’re highly optimistic, seemingly regardless of the situation. Don’t deceive us, but do give us something to be optimistic about.
We sleep with our smart phones. We eat with our smart phones. We go to the washroom with our smart phones. Well, you get the point.
There’s some great and cool technology out there. Use it.
Chances are we’re doing more than one thing at a time. So why do you market and advertise to us like we’re only do one thing at a time.
Any situation we’re in could possibly warrant us to tell someone else about it. Give us something good to talk about. And don’t worry, we’ll make sure to tell everyone about the bad.
Don’t interrupt our daily processes. It would be the equivalent of us interrupting you while you’re speaking. It’s, well, rude. But hold on a sec, I have to send this message…

Targeting the Millennial market is by no means an easy one. Will every suggestion we give ever really be taken into consideration and put forward? I doubt it. But if you’re smart about it, there are a series of clever and non-traditional ways that can be used, aside from the over-emphasis on social media marketing along with other obvious and quickly drawn conclusions. Effort is definitely being wasted in many area’s and missed in others. Though these 7 points don’t necessarily represent all that there is to know about Millennials, but they most certainly give you something to work with. Just remember, think like a Millennial. It’s easy, isn’t it?

(Photo credit)

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NEENZ

My apologies for the lame mistake. But even worse? I'm only finding this out a year later! I appreciate the smacks of grammar, I need all of the help I can get. :)

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Cindy F Solomon

Thank you! Regardless of what year I was born, I've been a Millennial since I first learned how to key punch BASIC and by your definition, my children are NOT! Or is it adult ADD?!

Josip

Great to have you here Cindy! Don't get me wrong, Millennial behaviour is not always exclusive to Millennials. But with that being said, Millennials are just like everyone else.

Justin Rosenthal

Josip. Great points all around. I didn't mean to attribute the "peek" to you, but to L.P. Neenz Faleafine on Alltop, who also appears to be a millennial. My apologies for not making that clear.

And yes, I was trying to be funny, while communicating that online publishers of your generation may want to either learn how to use apostrophes or have someone trained to do so proof their articles. Or just use The Oatmeal's great, simple guide to apostrophes, which is also funny, unlike my comment. ;)

Great to have to back Justin! I finally understood the "peek" comment after it was pointed out to me. And you shouldn't take the tone of my comment too seriously. I understand what you were saying, I was just being a hard-ass :). I do appreciate the time you've taken to clear it up and I do hope you come back.

How to write like a millennial: misspell "peek" and use apostrophes for plurals. Just sayin'.

Great to have you here Justin. Unfortunately, I did press the "like" button by accident and for some reason it can't be unliked,which is something Disqus should look into. Although your comment appears to be comical, I can't say too many Millennials actually speak in apostrophes. Too many of them face to great a burden from college debt to afford to speak in apostrophes. Equally, can say I understand the "peek" comment.

Josip: I believe Justin's "peek" comment was referring to an earlier sentence you wrote for your article:
"If you're marketing to the Millennial generation, have a peak inside their thought process and habits."

Basically, the word "peak" should have been "peek" in your context.

Thank you for pointing that out MB! I guess it was from the Alltop.com article (http://holykaw.alltop.com/how-to-think-like-a-millennial), of which I didn't write. Alltop actually takes care of that and rewriting the content. But it does make sense now. Again, thank you for pointing that out!

You're welcome!

Although I didn't know that those were not your words, so that error was not your fault. I stand corrected.

Josip. Great points all around. I didn't mean to attribute the "peek" to you, but to L.P. Neenz Faleafine on Alltop, who also appears to be a millennial. My apologies for not making that clear.And yes, I was trying to be funny, while communicating that online publishers of your generation may want to either learn how to use apostrophes or have someone trained to do so proof their articles. Or just use The Oatmeal's great, simple guide to apostrophes, which is also funny, unlike my comment. ;)

Kurt Tappe

Allow me to translate your 7 points:
1. It's all about me.
2. See #1.
3. See #1.
4. See #1.
5. See #1.
6. See #1.
7. See #1.

Penelope Singer

If you take this shallowly, you can further translate this into one question they want answered: "What's in it for me?" So tell them something they'll find happy and don't forget to be quick about it.

Great to have you here Kurt! And you have an interesting perspective there, however your comment is a little short-sighted. Imagine how easy it would be for everyone if it was as simple as your translation suggests. Unfortunately, it takes a lot more finesse and strategy that anyone is willing to admit but will eventually realize.

7 Quick Ways To Think Like A Millennial

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