In an increasingly competitive world, the slightest edge, the smallest advantage could have profound effects. Understanding the possible impacts behind any and all characteristics has become a very notable trend. No percentage point is too insignificant. No behaviour goes unnoticed. No industry model is left unused. Every marketer, leader and manager should be leveraging everything they can get within their grasp. But, are they leveraging what is right in front of them?
The Millennials are an incredibly interesting and unique set of individuals. At a time of extreme change and transformation, they have been able to adopt, excel and adapt to a rapidly moving fluid environment. And it seems they just about lead every category in one manner or another. Whether those be technological, behavioural or demographic statistics. Driven by dreams, fuelled by connectivity and maintaining an optimistically unprecedented thought process, the millennialness of the Millennials is often left untouched and misunderstood.
Fascinatingly, this group of individuals exhibit something powerful, different and fresh but at the risk of damaging their perceptions, very few have made any significant attempt to leverage their innate abilities. Something of which almost seems ludicrous when everyone is trying to get ahead and these young, highly intelligent and savvy individuals are being left behind and not used to their fullest potential. Something that should be noted as traditional and conventional societal structures are now being tackled by untraditional and unconventional societal shifts.
Understanding these master multi-taskers wouldn’t be easy by any measure. It’s not merely a notion about taking on multiple tasks at once. Rather, it’s about understanding the multi-dimensional thinking and thought process that actually occurs. It’s about uncovering and bringing to the forefront the different behavioural patterns that are becoming commonplace. This can be accredited to everything the Millennials have been exposed to and the multitude of these aspects that they have incorporated into their daily lives.
It has created a very fluid process and ability to transition between Facebook, their smart phones, maintaining a series of conversations and just about anything else without significant interruption or setback to the tasks at hand. They have embraced the tools of their environment. They have evolved the environment itself. And they have created a social paradigm that has drastically changed the world from the pre-Facebook and pre-smart phone one no one can remember to what it has become today.
The resulting impact has manifested an extraordinary set of circumstances for the Millennials surroundings. They have become significantly influential to everything and everyone around them. Who’s opinions are heavily weighed and considered. Always pushing certain ideas to the forefront while deterring others. From dictating the purchasing decisions of their parents to the inclinations of social influence and the ability to sway groups of peers with the justifications of their decisions.
The constant flow of information and increasing growth of communication channels has created, allowed and dictated extensive swings every which way possible. And that applies to acceptances of technologies, web based activities and purchasing decisions. This is an age of very savvy adopters. They have the uncanny ability to spread both the good and the bad. Depending on who you are that could be used to your advantage or determent. They are the savants of our advancing society.
This is not about the Millennials having all the answers to all the situations that exist. But seemingly, they carry a set of circumstances that everyone wants though few have chosen to approach or risk in it these supposed murky waters. Since many argue that they’re just like the youth of old, right? Anyone would be wise to leverage these natural attributes. Much of everything that is happening today highly exemplifies the millennialness of the Millennials. After all, leveraging master multitasking thinking abilities with the high influence and savvy adoption of these individuals would hardly be worth the effort. Or, would it be?