I’m a marketing and social media professional based out of Toronto, Ontario, Canada.
With a variety of diverse experiences, I write extensively about today’s youth (Millennials and Gen-Y), the context of brands, marketing and social media to psychological aspects, insights, analytics and how you might attract and leverage these into modern tactics and strategies within this new and exciting social world.
My work ranges from consulting projects to blogging, speaking engagements and working as a marketing and social sales manager at a start-up all of which has lead me to work with a series of clients to help them contextualize and understand the content I passionately enjoy reading and writing about.
Some of my work can be see in presentations and speaking engagements such as participating in IBM’s Smarter Leaders initiative, the Digital Behaviours Conference held in Toronto and the PCMA Convening Leaders Conference held in Las Vegas, a major research project with Viacom and Associated Press as well as being featured and republished across the web on sites like Read Write Web, Design Taxi, Millennial Marketing, How Cool Brands Stay Hot, Alltop, The Savvy Intern and MSearchGroove amongst others.
